Price the transformation, not the service
In descending order, buyers value:
Transformations
Experiences
Services
Deliverables
Commodities
…
Many accountants create transformations without batting an eye.
Taxes saved.
Profits increased.
Retirement savings optimized.
Time saved not doing one’s books.
Stress saved knowing payroll is covered.
Decisions improved with increased clarity.
…
A problem is…
that many accountants deliver transformations
but
price
the
service.
…
Alllllll that value created in the
transformation
is not captured.
…
Price the transformation, not the service.
When you’re ready, here are three ways I can help you go Down to 40 Hours:
BOOK—The client-tested guidance inside my book, Down to 40 Hours, will help you see how to shift your practice to create more value for clients without adding more work so you can get your hours down without reducing revenue.
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$9.99 & 16.99
COURSE—Lifetime access to 30+ video lessons, bonus training, template letters, website teardowns, and more. Includes a money-back guarantee and a $1000 credit toward my flagship CPA Mastermind program.
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$497
MASTERMIND— In this powerful 4-month program, we address key challenges in your firm, like pricing, packaging, disengaging non-fit clients, generalism, and more. Design the firm you want to own instead of the one you think you’re supposed to build.
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$9500